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AI Product Design

A user-owned AI assistant that acts across your tools.

Qilo turns natural language into controlled, multi-step actions across the tools professionals already use, running entirely on infrastructure the user controls. I owned it end to end, from concept and research to brand, system design, and the build.

Role

Lead Product Designer
AI Systems Designer
Agent Workflow Builder

Timeline

10 weeks
Winter 2025

Stack

Figma, N8N, Pinecone, OpenAI, DigitalOcean, WordPress

The Problem

Knowledge workers are not blocked by thinking.
They are blocked by coordination.

Work lives across email, calendars, documents, and CRMs that do not talk to each other. The user becomes the integration layer between their own tools. The tools that could fix this asked for a shared cloud, which professionals with sensitive data will not accept.

The core tension: capability versus control.

Before / After chart
Before Search email Open doc Pull context Update CRM After Ask Qilo once Qilo orchestrates Done
Before, you connect your apps by hand. After, Qilo does it for you.

The System

An orchestration engine, not a chatbot.

Qilo is not a chatbot layer or an automation tool. It is an execution layer: a request flows through intent interpretation, memory retrieval, reasoning, tool execution, and a confirmation gate before anything irreversible happens.
WordPress frontend pluginVoice and text input Webhook and API layer User-owned server DigitalOcean Droplet N8N orchestrationworkflow engine OpenAIexternal LLM MemoryPinecone RAG ToolsGmail, Cal, CRM MediaImage pipeline

The entire system runs on a private server that belongs to the user.

All workflows, memory, and tool execution run inside user-owned infrastructure.
Only minimal context is sent to the LLM per request.

The Interface

A plugin that takes anything in.

The entry point, built as a WordPress plugin: text, image, file, or voice, bridged straight into the engine.

What I Built

Designed and built in parallel, not handed off.

I owned every layer, from concept, research, and brand through product and system design to the build itself.

Built

Multimodal orchestration backend

An N8N workflow architecture that takes text, image, file, or voice as input, with routing logic from intent to tool execution, modular enough to add new agents without a rebuild.

Built first

Production RAG and memory

Stood up before the agent: a Pinecone pipeline that stores past conversations and user documents, and pulls only relevant context per request.

Built on top

Agent and control model

Layered over the memory, with reasoning and execution kept separate and a confirmation gate so nothing irreversible fires on its own.

Built

Front-end input layer

A custom WordPress plugin as the primary entry point, bridging multimodal input into the engine.

Failed or uncertain steps pause and return to the
user before anything downstream continues.

The Website

Built to remove doubt, in order.

Capability, proof, integrations, setup, privacy, then pricing as ownership.

Design System

Restraint as a strategy, not an aesthetic.

The visual system had one responsibility: make an ambitious, technically complex product feel trustworthy.
Restraint, white space, and a focused accent system reduce intimidation and reinforce clarity.

Key Decisions

Four decisions, and what each one cost.

Decision

User-owned infrastructure

Privacy became architectural, not a policy.

A harder, more technical onboarding.

Decision

Confirmation over automation

Trust in an agent that acts.

Less hands-off magic.

Decision

One decision per step

Lower cognitive load through a hard setup.

A slower start.

Decision

Modular orchestration

Scalable on limited bandwidth.

A narrower launch scope.

Outcome

A working zero-to-one product,
designed and shipped end to end.

The user stops copy-pasting between email, documents, and a CRM. One request replaces several manual context switches by executing structured tool actions across connected systems, all within a single controlled system boundary.
Pre-metric deployment validated through end-to-end functional execution across live tools. Adoption and performance metrics are the next phase.

Qilo

Not an AI assistant.

A user-owned execution layer that turns natural language into controlled actions across private systems.